Embedded Files
2019. Sketch – Art direction, UX & UI
MML is the official destination of the NCAA's Division 1 Men's Basketball Tournament. I was asked to redesign the website and conceptualize enhancements.
Big photography. Big numbers.
Big photography. Big numbers.
The general idea was to take a headliner poster-approach and tell the story of why you ought to tune in.
The general idea was to take a headliner poster-approach and tell the story of why you ought to tune in.
Hype
Hype
Pre-game is all about building anticipation.
Simplified stats tell a quick story of how the teams match up.
The countdown ensures the user that they're in the right place.
Setting the Stage
Setting the Stage
Each state of a game is clearly distinguishable.
Post-game, the system has to be flexible enough to deal with a lot of games.
Encourage Browsing
Encourage Browsing
Feed of the latest or featured stories, videos that are playing in-line, and the ability to set priorities.
Fun facts to break up the content and tell the story of what the user is a part of.
Compartmentalized
Compartmentalized
With thousands of videos, guiding the user by contextualizing content is imperative, and to make the small amount of highly produced content stand out.
Branded playlists, team specific content, and what a specific grouping is about.
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